Without being a designer
I'm not a graphic designer however on average I earn approximately 1 lakh from each client annually (I know it's not much) on just graphic design projects.
This is the importance of acquiring multiple skills closely related to your niche.
As a digital marketer, I can always outsource my graphic design projects (and I do in most cases) but that doesn't mean I don't know how to use Photoshop, Illustrator, InDesign or tools like Canva.
📷 Design principles 📷 Visual branding 📷 How the tools work 📷 Their capabilities & limitations
And more importantly, it helps me coordinate with my graphic designers and clients in an efficient manner.
Just choosing to learn this skill not only improved my work but it helped my clients as well. Also, I earned some extra cash.
The point I'm trying to make here is that don't be afraid to learn skills that are not directly related to your job.
And after you learn, implement them too! Because Implementation = Retention